Maximizing CRM in Healthcare to deliver Real Business Value
CRM provides a healthcare organization with a one-to-one communication solution that improves care delivery, lowers costs, and increases loyalty among the key stakeholders most necessary to organizational success. Fidelitex provides industry-specific service offerings tailored specifically to address healthcare business challenges and opportunities. Our teams understand how to develop and execute CRM strategies that best apply CRM technology to support your key healthcare processes. We are familiar with the complex problems that you face when implementing CRM solutions, and we can help you overcome these challenges. Our industry focus provides your team with valuable insight into how CRM best practices can be enabled in the following areas:
Patient Relationship Management
Managing patient information effectively provides a healthcare organization with quick, efficient care delivery. This increases patient satisfaction while easing the administrative burden placed on healthcare workers. By using CRM, an organization can streamline information collection and HIPAA authorization requirements within a highly secure environment. This eliminates the need for patients to fill out the same information across departments and notifies these patients of upcoming appointments, education events, and how to care for their chronic illnesses more effectively in order to prevent readmissions. In addition to increasing satisfaction among current patients, CRM can further extend your patient roster through automated marketing communications that promote your services across the community.
Physician Relationship Management
CRM solutions can help healthcare organizations recruit and retain the best physicians while also managing referrals received from affiliated physicians. Since patient satisfaction is most closely related to the affiliated physician population within a healthcare organization, healthcare providers need smart solutions to increase physician loyalty. Healthcare organizations also need to maintain strong communications to support referrals and ensure that patients receive uninterrupted care when they are transferred among facilities. CRM solutions allow business users to manage ongoing, mutually beneficial relationships that increase loyalty in the long-term.
Health Planing Relationship Management
Health Plans can reduce costs through more targeted member outreach. Communicate with your members to increase preventative care, encourage healthy lifestyles, and decrease the use of out-of-network providers. Deliver one-to-one customized communications that cater to a member’s unique healthcare needs and increase their loyalty to your organization.
Clinical Trial Management
CRM offers a comprehensive suite of applications that helps pharmaceutical, biotechnology, medical device and clinical research organizations improve planning and execution of clinical trials, enhance investigator relationships, and promote the sharing of real-time clinical trial status information. This allows organizations to increase the efficiency of clinical trials and accelerate time-to-market.
Want to successfully implement CRM and Big Data solutions? We can help as we’ve worked with various clients to address all aspects of BI and performance management capabilities and processes, and have helped enhance the ability to capture the full benefits of a successful implementation.