Customer-centricity for Improved Margins & Lower Costs

Telecom service providers face continuous challenges from several directions. Customer expectations are increasing by the day, with demands for new, better and cheaper services. Without a clear direction and a strategy for which markets and customers to focus on, the competition will surpass you. But regardless of what type of service provider you are, or what your market strategy is, in the end it all comes down to two basic questions:
  1. How can I increase my revenues?
  2. How can I reduce my costs?

The most important aspect of any corporate strategy in any industry today is to focus on your customer. Any strategy, organization or IS/IT solution must be customer-centric. This is easy to understand, since it is your customers that “pay your bills”.

But making sure your customers are happy is clearly not enough – the processes you implement in order to take care of your customers are often very costly, and increased customer focus could lead you down a path of ever-increasing costs. Therefore customer-centricity needs to be created in a cost-efficient way.

Fidelitex‘s solutions for telecom operators

The three major areas of CRM are:

  • Collaborative CRM – automating the customer dialogue
  • Operational CRM – handling the core processes of marketing, sales and service
  • Analytical CRM – knowing how best to market and sell to your customers and potentially integrating with big data

All aspects of CRM as described above can be used to achieve the top goals for all Telecom Service Providers – increased margins through reduced costs and increased revenues.

Fidelitex, together with world-leading partners, provides solutions in all areas of CRM; from self-care through operational CRM, to data warehousing, business intelligence, and predictive analytics.

Want to successfully implement CRM and Big Data solutions? We can help as we’ve worked with various clients to address all aspects of BI and performance management capabilities and processes, and have helped enhance the ability to capture the full benefits of a successful implementation.